Introduce Affordable Color
The color printers of yesterday, as well as most inkjet printers, have cast a dark shadow on color printing affordability. Many businesses restrict color printing simply because of the cost. Other businesses refuse to purchase color printers and encourage employees to send the few color print jobs considered necessary to outside print shops.
Today's generation of color printers and MFPs are changing this perception. Businesses everywhere are producing affordable color documents to enhance their image and communicate their message more effectively.
Benefits of Color Printing
The use of color printing can be very persuasive and powerful. Full-color variable data documents enhance customer loyalty and retention, generating:
- 34% faster response rates;
- 48% increase in repeat orders; and,
- 32% increase in overall revenues.
Source: InfoTrends
Businesses are looking for ways to introduce devices into their print environments that provide affordable color printing. Printelligent can analyze your color printing needs and recommend cost effective ways to incorporate color into your document production. We can even review the print jobs you are currently sending to outside print shops or commercial printers.
Bring Color Printing Back In-House
Many businesses, especially those with sales and marketing departments, will send color print jobs to a local print shop or commercial print vendor rather than purchase a color printer or attempt to print it in-house on current devices. With the affordability and quality of today's color printers, the cost to print in color has changed dramatically and has become less expensive than sending print jobs outside your own print environment.
- Printing in-house can offer savings of over 50% versus printing at print shops.
Source: Info Trends
With the recent introduction of new ink technologies on multifunction printers, the cost of color printing has dropped dramatically because of printing options. Multifunction printers have a new level of sophistication offering three different color print options:
- Professional color;
- Office quality color; and
- Accent color.
Professional color has the highest percentage of coverage (ink on the page) while office quality is considered good enough for most documents. Accent color provides the opportunity to print a colorized logo on a monochrome page. In addition, monochrome printing can be penalty-free, meaning inexpensive black ink is used instead of mixing expensive color ink to create black. In a managed print solution, each level of color printing has an associated per-page cost, making printing from a color printer or MFP very affordable.
Summary: Affordable Color
Previous arguments for not purchasing color printers are simply no longer viable. Never before has color printing been so affordable. It's time to revisit the purchase of color printing devices and reap the benefits of communicating your business needs more effectively.